Post by "Pop" Stran on Jul 30, 2003 20:52:29 GMT -5
Limited Time Only!
Another Oldie-but-Goodie.
This one should be obvious when you think about it...The con is in the fact that when a marketer combines this statement with a well-written offer, the result is that you are not given time to think about it.
"Don't think about it, Buy NOW! Time is running OUT!"
"You DON'T want to be left behind, do you?"
"Your Neighbor (Competition, Cooler Moms than You, whatever) Already Has one!"
Impulse sales are a very profitable market, and they are triggered by statements such as these, and even more so when combined with a visual-trigger, such as a timer counting down to zero.
Procrastination kills sales...so the key is to get your target to jump on the purchase Now, while they're freshly hyped by your sales pitch.
Don't be pushed into a purchase by silly tricks.
Save the page in your browser (click the minimize button, second from upper right), and open another browser page to get back to whatever you were doing when you came across the offer (You can have multiple browser windows open, as many as your computer/connection can handle).
Think on it. Sign off and get a cup of coffee. The offer will still be there...it's just sales hype.
If you still like the offer when you go back, then buy it. Use a major creditcard. (see: Moneyback Guarantees heading on this board)
Should you go back a week later, that 2 Minute count-down timer will likely still be running...barring a cookie-script.
Thanx for your time,
JB.
€-»
Sideline:
After too many years in sales and marketing (decades), I semi-retired from that grindstone to persue other interests. Among these was a website called Newbie University where I taught new home-business owners how to market effectively online.
What buttons to push to boost sales and get their new sites "in the black" was just one of hundreds of free advice and help offered to my members.
Access to NewbieU was free, as were all the tools, software, articles and personal help on the site. Matter of fact, the focus of NewbieU was where to find all the tools you need to open and run a business, for free.
(Advertising revenue more than paid the bills...At the time, advertisers were litterally throwing money at every site with traffic. You should know by now that on the internet, the word "free" has a very broad definition...and I made a lot of money with "free".)
I took pride in launching so many ethical new marketers into the online world of e-commerce, and showing good people how to stay good...to stay within that grey area between Hype and Lies.
They knew it was OK (and expected) to "Sell the sizzle, not the steak", and they understood without doubt that if they tried to claim that their steak "Now Cures Cancer!", that I would not only turn my back on them, I would make it a personal goal to put them out of business.
Many of my students have gone on to wonderful successes with their sites, by dealing honestly with their customers...and a few still consider me an old friend.
NewbieU closed after a freak accident with a tractor-trailer put me offline for an extended period, but most of those resources are still on disk.
I will likely share some of them here for anyone willing to read.
These aren't really trade secrets, just a lot of common sense and consumer experience...and mostly off the top of my head:
So excuse the ramblings and typos.
Thanx for your time,
JB.
€-»
Another Oldie-but-Goodie.
This one should be obvious when you think about it...The con is in the fact that when a marketer combines this statement with a well-written offer, the result is that you are not given time to think about it.
"Don't think about it, Buy NOW! Time is running OUT!"
"You DON'T want to be left behind, do you?"
"Your Neighbor (Competition, Cooler Moms than You, whatever) Already Has one!"
Impulse sales are a very profitable market, and they are triggered by statements such as these, and even more so when combined with a visual-trigger, such as a timer counting down to zero.
Procrastination kills sales...so the key is to get your target to jump on the purchase Now, while they're freshly hyped by your sales pitch.
Don't be pushed into a purchase by silly tricks.
Save the page in your browser (click the minimize button, second from upper right), and open another browser page to get back to whatever you were doing when you came across the offer (You can have multiple browser windows open, as many as your computer/connection can handle).
Think on it. Sign off and get a cup of coffee. The offer will still be there...it's just sales hype.
If you still like the offer when you go back, then buy it. Use a major creditcard. (see: Moneyback Guarantees heading on this board)
Should you go back a week later, that 2 Minute count-down timer will likely still be running...barring a cookie-script.
Thanx for your time,
JB.
€-»
Sideline:
After too many years in sales and marketing (decades), I semi-retired from that grindstone to persue other interests. Among these was a website called Newbie University where I taught new home-business owners how to market effectively online.
What buttons to push to boost sales and get their new sites "in the black" was just one of hundreds of free advice and help offered to my members.
Access to NewbieU was free, as were all the tools, software, articles and personal help on the site. Matter of fact, the focus of NewbieU was where to find all the tools you need to open and run a business, for free.
(Advertising revenue more than paid the bills...At the time, advertisers were litterally throwing money at every site with traffic. You should know by now that on the internet, the word "free" has a very broad definition...and I made a lot of money with "free".)
I took pride in launching so many ethical new marketers into the online world of e-commerce, and showing good people how to stay good...to stay within that grey area between Hype and Lies.
They knew it was OK (and expected) to "Sell the sizzle, not the steak", and they understood without doubt that if they tried to claim that their steak "Now Cures Cancer!", that I would not only turn my back on them, I would make it a personal goal to put them out of business.
Many of my students have gone on to wonderful successes with their sites, by dealing honestly with their customers...and a few still consider me an old friend.
NewbieU closed after a freak accident with a tractor-trailer put me offline for an extended period, but most of those resources are still on disk.
I will likely share some of them here for anyone willing to read.
These aren't really trade secrets, just a lot of common sense and consumer experience...and mostly off the top of my head:
So excuse the ramblings and typos.
Thanx for your time,
JB.
€-»