Post by "Pop" Stran on Aug 6, 2005 2:24:27 GMT -5
As summertime reminds us, keeping kids safe, healthy and generally on-target isn't getting any easier, and America's marketers aren't a lot of help, are they?
Case in point: Kellogg's.
The Battle Creek titan shamelessly denigrates real apples in the ads for its sugar-laden, empty-calory breakfast candy, Apple Jacks.
Then there are the brewmeisters, whose advertising delivers the one-sided message that getting enough suds is more important than obeying the law, as shown by an extensive Georgetown University study.
Meanwhile, a 21-city MADD project demonstrates that teens have no trouble finding unscrupulous local merchants who'll sell them alcohol regardless of their age.
Case in point: Kellogg's.
The Battle Creek titan shamelessly denigrates real apples in the ads for its sugar-laden, empty-calory breakfast candy, Apple Jacks.
Then there are the brewmeisters, whose advertising delivers the one-sided message that getting enough suds is more important than obeying the law, as shown by an extensive Georgetown University study.
Meanwhile, a 21-city MADD project demonstrates that teens have no trouble finding unscrupulous local merchants who'll sell them alcohol regardless of their age.